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Video platforms like YouTube and chatbots are two examples of this Another good practice relates to company culture. An estimate
relationship between data and water. In March, researchers from the indicates that 52% of information digitally stored by organizations
University of Colorado Riverside and the University of Texas Arlington is useless. Moreover, the energy consumed to keep this data stored
released a preliminary study indicating that every 20-50 responses would generate 6.4 million tons of CO2. If this behaviour is not altered,
from ChatGPT, Open AI’s platform, would consume 500 ml of water the volume of digital ‘trash’ could reach 91 zettabytes of data by 2025,
to cool the machines that support the conversation. overloading data centres and consuming energy unnecessarily.
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SECOND FRONT: CIRCULARITY A GREENER FUTURE
The other battlefront for the ICT sector in this crusade against global Although absolutely concerning, the IPCC’s March report also
warming is the application of circular economy concepts in the working indicates paths to a new world, shaped by models guided by
philosophy and management of these companies. sustainable and climate-resilient development.

Reuse, regenerate, recycle and reduce are words that must be part This includes decarbonizing the economy, circular consumption,
of the guidebooks of infrastructure and operations (I&O) leaders to expanding access to renewable energy, more resources for protecting
accelerate circularity in this market from now on. vulnerable countries, more efficient and clean transportation systems,
among many other measures that allow human society to avoid the
Transitioning to the circular model can significantly contribute to same mistakes made a century and a half ago, when fossil fuel-driven
reducing GHG emissions by up to 80% , in addition to conserving machines were adopted without any criteria.
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natural resources and promoting sustainability.
A truly consolidated global circular economy will also allow meeting all
Companies that adopt these practices have benefited from greater the world’s consumption demands using only 70% of the raw materials
operational efficiency, reducing their production costs by 30%, and we currently extract from the planet � which would bring Humanity
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improving reputation, while contributing to fulfilling the United Nations back within safe limits and the preservation of life on Earth.
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Sustainable Development Goals (SDGs). 20
In a greener future and more averse to waste, optimization is necessary
Extending the lifespan of IT infrastructure parts and components delays � and information technology has a vital role to play in this process.
the replacement of expensive and energy-intensive machines, whose
validity ranges from 10 to 15 years. This measure has a positive effect
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not only on the environment � by avoiding new raw material extraction
� but also on corporate finances.

REFERENCES
1 IPCC March, 2023 https://www.ipcc.ch/ar6-syr/ 13 ICT reduction GHG emissions, ITU https://www.itu.int/en/mediacentre/Pages/
2 Global heat wave, July 2023 https://edition.cnn.com/2023/07/27/world/july- PR04-2020-ICT-industry-to-reduce-greenhouse-gas-emissions-by-45-percent-
hottest-month-record-climate/index.html by-2030.aspx
3 USA/heat wave https://g1.globo.com/jornal-hoje/noticia/2023/07/17/com-55oc- 14 Data Center Carbon Zero, green4T https://www.green4t.com/solucoes/data-
temperatura-alta-vira-atracao-turistica-em-cidade-dos-eua-calor-extremo-tambem- center-carbon-zero/
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4 China/heat wave https://www.reuters.com/world/china/china-logs-522-celsius- our-commitment-to-climate-conscious-data-center-cooling/
extreme-weather-rewrites-records-2023-07-17/ 16 Water Consumption, Microsoft https://www.datacenterdynamics.com/en/news/
5 Greece/heat wave https://www.theguardian.com/world/2023/jul/26/life-at-a- drought-stricken-holland-discovers-microsoft-data-center-slurped-84m-liters-of-
standstill-on-hottest-day-of-greek-heatwave-mystras drinking-water-last-year/
6 Completing the Picture: How the Circular Economy Tackles Climate Change � Ellen 17 Water Consumption, ChatGPT https://www.euronews.com/green/2023/04/20/
MacArthur Foundation https://ellenmacarthurfoundation.org/completing-the-picture chatgpt-drinks-a-bottle-of-fresh-water-for-every-20-to-50-questions-we-ask-study-
7 Smart Agriculture Market https://www.marketsandmarkets.com/PressReleases/smart- warns
agriculture.asp 18 Circular economy vision for a competitive Europe, Ellen MacArthur Foundation
https://ellenmacarthurfoundation.org/growth-within-a-circular-economy-vision-for-
8 Global Data Centre Energy Demand by Data Centre Type � IEA https://www.iea. a-competitive-europe
org/data-and-statistics/charts/global-data-centre-energy-demand-by-data-centre-
type-2010-2022 19 United Nations (UN). (2015). Transforming Our World: The 2030 Agenda for
9 Energy Consumption, Brazil 2021 https://www.epe.gov.br/sites-pt/publicacoes- Sustainable Development https://sustainabledevelopment.un.org/post2015/
transformingourworld/publication
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Fact%20Sheet%20-%20Anu%C3%A1rio%20Estat%C3%ADstico%20de%20 20 Data center lifetime https://www.commerce.wa.gov/wp-content/
Energia%20El%C3%A9trica%202022.pdf uploads/2018/01/Commerce-Data-Center-Study-and-appendices-2017.pdf
10 Data Centres and Data Transmission Networks, IEA https://www.iea.org/reports/ 21, 23 Completing the Picture: How the Circular Economy Tackles Climate Change �
data-centres-and-data-transmission-networks Ellen MacArthur Foundation https://ellenmacarthurfoundation.org/completing-
11 Lancaster University (UK) & Small World Consulting Analysis https://www. the-picture
sciencedirect.com/science/article/pii/S2666389921001884 22 Digital garbage/Dark data https://www.veritas.com/news-releases/2020-04-21-
veritas-technologies-projects-dark-data-to-waste-up-to-6-4-m-tons-of-carbon-
12 DC consumption, Anders Andrae https://www.savills.com/research_ dioxide-this-year
articles/255800/306980-0
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