Page 29 - Respond 2022 Magazine

of up to 5°C between a façade coated with currently last around five to eight years. primer designed specifically for marine
a normal exterior paint and one coated We are developing solutions to extend this environments. These are critical as
with our Dulux Weathershield Keep Cool durability to at least ten years and beyond. international shipping relies more and more
products. Computer simulation modelling Our research programs are focused on heavily on cargo ships and sea-bound trade
has also demonstrated energy cost developing new polymer technologies to continues to grow.
savings of up to 10-15%, depending on best balance weatherability and softness
the type of building. And this is achieved to create products with a longer durability www.akzonobel.com
simply as a result of less energy being than standard products used on building
required to cool the inside of the building. façades. In combination with durable
This type of cooling effect is available in a pigments that do not fade under strong UV,
variety of decorative paints, coil coatings and smart formulation modelling, we can
and powder coatings within the AkzoNobel deliver extended repainting cycles.
portfolio.
Resource Use: In addition to encouraging
Cleaner Air: In our work to purify the air the use of renewable materials, AkzoNobel
around us, we can now use photocatalysis offers wood coatings that increase
to trigger chemical reactions. In this manufacturing efficiency.
process, photoactive titanium dioxide
absorbs sunlight and reacts with oxygen Reduced Temperature Curing: Powder
and moisture to generate highly reactive coating traditionally requires baking at very
free radicals, which in turn can contribute to high temperatures to cure. Achieving those About the Author:
the abatement of noxious emissions from temperatures requires immense amounts Pamela Phua has been General Director
motor vehicles, and decompose harmful of energy. However, AkzoNobel’s specially of AkzoNobel Decorative Paints Vietnam
gases like nitrogen oxide, sulphur dioxide engineered powder coatings can cure at since 2017. At the beginning of 2021,
and VOCs. much lower temperatures, reducing energy she was appointed to be Product
consumption significantly. Management Director, Decorative Paints
Reducing Environment Footprints: - SESA, being instrumental in developing
Reducing the environmental footprint of Marine Products: AkzoNobel manufactures and maintaining a product portfolio
our coatings is a clear focus of our research solvent-free, VOC-compliant, universal that satisfies market demands and
programs. We are striving to increase the maximizes margins at competitive costs.
use of renewable materials and optimize In her global capacity, Pamela
our use of lower carbon footprint raw AkzoNobel implements the functional and
materials. Another, and perhaps less production innovation strategy for
obvious, way to reduce footprint is through We’ve been pioneering a world of exterior wall paint. She spearheads the
increasing the durability of exterior wall possibilities to bring surfaces to life RD&I functional excellence, standards
paints. Enabling longer maintenance and for well over 200 years. As experts in and capability, and the efficient delivery
repainting cycles helps to reduce building making coatings, there’s a good chance of processes as the approved standards
maintenance costs and environmental you’re only ever a few meters away from and processes across the globe.
impact. This is achieved by lowering the use one of our products. Our world class Pamela’s expertise and experience has
of resources for the paint itself (which will portfolio of brands – including Dulux, been instrumental in the setting up of
last longer), as well as reducing water use International, Sikkens and Interpon – is industry standards in Singapore. She is
due to less need for cleaning. trusted by customers around the globe. the President and Technical Chairperson
We’re active in more than 150 countries for the Singapore Paint Industry
Both climate and human activities alter the and have set our sights on becoming Association and a management member
appearance of building façades through the global industry leader. It’s what you’d in the Chemical Standards Council of
UV-driven colour fading, erosion, cracking, expect from the most sustainable paints Singapore.
flaking, dirt and dust pick-up, fungal and company, which has been inventing the
algal growth. In tropical urban environments future for more than two centuries. E: Pamela.phua@akzonobel.com
in particular, most exterior wall paints
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