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agriCuLture

diaNa holdiNg:

morocco’s greeN

staNdard

Over the past 50 years, Diana Holding has contnued to strengthen and develop its presence in Morocco to
become a key player in the Food and Beverages sector.

Founded in 1956, the group has diversifed diana hoLding KeY segMent highLights:
businesses in agriculture, wine-making,
botling of water and sof drinks, trading and Wine & spirits segment Poultry segment
distributon. In June, the group became majority • MAD 1 billion of revenues 1 • MAD 652 million of revenues 1
shareholder of Belvédère spirits. • 74% of the Moroccan wine producton • 4th largest animal feed producer
• 26% of the alcoholic beverage • 2nd largest day-old laying hens
CEO Rita Zniber, who has led the a $3 billion distributon market producer
(annual sales) agro-industrial conglomerate • 1,600 distributon sites reached • 8 million chicks sold annually
Diana Holdings since April 2014, built her • Over 600 product references
reputaton as a sharp business person with a agriculture segment
mission to make her company a global player Sof Drinks segment • MAD 174 million of revenues 1
in the producton of wines and spirits. The • MAD 793 million of revenues 1 • 2nd largest agricultural domain in
Zniber brand is well known as the top vintner in • 2nd largest Coca Cola botler in Morocco
Morocco, with over 6,500 employees. Morocco • 30 products across 300 varietes
• 95% market share in own territory • 5 producton regions in Morocco
In 1992 she established the Rita Zniber • 22% market share in Morocco overall
Foundaton, a non-proft organsaton working • 35,000 sale points reached bi-weekly

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