Page 13 - Respond 2022 Magazine
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Malwee Group
Malwee Group is one of the main fashion companies in Brazil. It's a
pioneer in the field of sustainability and currently works to achieve
the goals of its 2020 Sustainability Plan. By its performance, in 2018,
it came to rank among the 10 most transparent fashion brands in the
world, according to the Transparency Index of Fashion (ITM) an initiative
of the Fashion Revolution. The Group has 4 manufacturing units, 5,500
employees and is present in more than 25,000 stores throughout Brazil.
customizing clothes and creating smart
wardrobes. Through reverse logistics
actions, the plan supports the positioning
of the Group's brands, which carry the
message to the consumer.
2. Malwee
Aiming to encourage conscious
consumption and reinforce the concern
with the environmental impact caused by
the fashion industry, Malwee launched the
positioning, “Fashion without end” (Moda
Sem Ponto Final). The concept aims to
encourage consumers to think about the
useful life of clothes and the relationship
between consumption and use of the items.
It is a fashion: will strengthen our relationships and sustain use of water and material resources
✔ More conscious, with durable garments life. Thus, the Malwee Group's ESG 2030 focusing on raw materials and packaging;
that combine the essential with the Plan has as its fundamental structures: and as social priorities: gender equality,
timeless with fashion information. race and decent working conditions.
✔ Produced with a more sustainable The Circular Economy - we see the
process, in a new way of living, thinking circular economy as an urgent need for any 4. 2030 Challenges and Climate Change
and consuming. business, so our main challenge is to be For climate change, with a 75% reduction
✔ To stir up concern of what to do after increasingly circular. We have already taken in greenhouse gas emissions by 2020,
using the clothes. our first steps on this path, part of our water, Malwee Group was the first Brazilian fashion
cotton and polyester are already circular, company to sign the Business Ambition
The brand launched the “Good Cycle” (Ciclo but the challenges for circularity will be 1.5 C. For the next period (2019-2030) we
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do Bem) campaign, which strengthens enormous for this decade. are proposing the following goals:
the principles of the circular economy by
encouraging the sale of used clothing. In The SDGs - we seek to act to improve ✔ Reduce Scope 1 and 2 greenhouse gas
2020, 4,000 garments were received, of our relationship with people and the emissions by 50%
which 1,817 were sold, 990 were donated planet, to heighten our awareness of this ✔ Reduce greenhouse gas emissions from
and with a consumer's profit of R$76,951.49 interdependence. We connect our business the purchase of materials and services
on sales. with the needs of humanity through world for internal manufacturing by 25% per
leaders and science. product manufactured.
3. ESG 2030 Plan – a new cycle
In the last 5 years, the world has changed The Donut Economy – we agree that a The Malwee Group starts this new cycle of
and the way of talking about sustainability thriving economy sustains values such goals aware that more needs to be done
has changed as well. The term ESG as health, education and equity without and therefore has set ambitious goals,
emerged, strengthening governance on the crossing planetary ecological limits. based on science, aiming to effectively
sustainability tripod. During this period, we contribute to humanity. Our history is made
had many achievements and now it is time Governance follows the best practices in up of relationships that span generations;
to move forward and define the next goals topics such as composition of the board we have the same connection with our
and targets we want to achieve. of directors, corporate conduct, senior customers, partners and the planet.
management compensation, relationship Everything the Malwee Group does is to
Driven by the purpose that the world was with government entities and politicians, last, for the good of people and the planet.
made to last and believing in cultivating existence of a whistleblower channel,
lasting relationships with the business, structure of audit and fiscal committees, To make the world last we need to start
people and the planet, our ESG Plan ethics and transparency. today.
brings the vision that making the planet
last depends on the decisions and choices The social and environmental priorities
we make and that business and people were defined with the Malwee Group's
depend directly on what the planet offers. stakeholders participation, who defined as
So, the more circular we are, the more we environmental priorities: climate change,
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