Page 24 - Respond 2019 Magazine
P. 24

/ AkzoNobel





       How is AkzoNobel going to contribute   a better and higher quality alternative to   Human Cities initiative is our commitment
       positively to better the country’s energy   building insulation and hence effective   to regenerating and energizing urban
       efficiency and adapt in this storm of policy   energy management.      communities across the world. We use
       changes? We approach this by providing   Another contribution from AkzoNobel   our products and expertise to help cities
       solutions for suppressing heat outflow   concerns the energy savings brought   deliver a stronger sense of community
       in winter with our Thermal Insulation   about by specialised coatings. Other than   purpose, pride and happiness.
       Decorative Board systems and reducing   improving our existing Keep Cool offerings   For instance our global “Let’s Colour”
       the heat gain in the building in summer   to chase the ever tighter standards, we   program has been revitalizing urban areas
       through our Keep Cool offerings.
                                          have also extended our Keep Cool offerings   all over the world, with almost 70 million
       Thermal Insulation Decorative Boards are   to Texture products in China. Keep Cool   people benefiting from 2,000 projects and
       prefabricated boards constructed in the   coatings reflect heat by reflecting in Infra-  12,000 volunteers. The 100th mural of
       factory setting where the insulation and   Red (IR) and Near Infra-Red (NIR) radiation   the 100 ‘Let’s Colour Walls of Connection’,
       decoration layers are assembled together.   of the solar energy. This is achieved by   created by AkzoNobel and global peace
       These boards are made with a controlled   careful pigment management and the use   movement MasterPeace, took place last
       quality unlike the traditional Exterior   of special IR-reflective pigments. With   November in a school in Badshahpur in
       Insulation and Finish Systems (EIFS) which   less heat built-up on the building façade   India. The project transformed the lives of
       are highly subjected to the reliability and   and less heat transfer to the inside of a   more than 5,000 children by getting them
       quality of workmanship. They can be   building, less energy is then required to   back to school and ensuring they continue
       easily secured on the exterior façade of   maintain a comfortable temperature.   their education and improve their grades.
       a building just like a jigsaw puzzle with a   Based on the simulation results from   AkzoNobel has also partnered with
       smart system of bracket and screws. The   external parties, energy savings are quite   SOS Children’s Village to train the next
       system also incorporates Air-vent plugs   substantial.                 generation of painters and drive local
       to prevent moisture buil-up that leads   Beyond innovation - people    economic growth through painting training
       to cracking and peeling issues we see in   Proposing true and sustainable technical   and business development knowledge,
       traditional insulation systems. Factory   solutions is one aspect of our contribution.   thus contributing employability of young
       fabrications also allow us access to a   We also firmly believe in improving   people coming from a difficult background.
       much wider technology platform such as   everyday life through our Corporate Social   This successful partnership has been rolled
       UV-curing systems and sol-gel processes,   Responsibility.             out in countries like Brazil, Nigeria, South
       which would have been prohibitive to use                               Africa, Indonesia and will be extended to
       in conventional exterior wall paint. This   Giving back to communities is deeply   up to 10 countries such as India in 2018.
       solution essentially allows us to provide   rooted in AkzoNobel’s culture. Our











































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