Page 23 - Respond 2019 Magazine

Respond

AkzoNobel is a leading global paints Pamela Phua has more than 20 years’ experience
and coatings company. We supply in Research, Development and Innovation (RD&I) in
industries and consumers worldwide the coatings industry. In her current role as Director
with innovative products and of RD&I for AkzoNobel, she drives new technology
are passionate about developing development and product implementation across
sustainable answers for our customers. the South East, South Asia and Middle East regions.
Our portfolio includes well-known Pamela was instrumental in setting up the global
brands such as Dulux, Sikkens and research and laboratory operations for AkzoNobel
International Paints. Headquartered Decorative Paints (Global Exterior Wall Paint
in Amsterdam, the Netherlands, we Expertise Group) in 2011. In her global capacity,
Pamela implements the functional and production
are consistently ranked as one of the innovation strategy for Exterior Wall Paint. She
leaders in the area of sustainability. spearheads the RD&I functional excellence,
With operations in more than 80 standards and capability, and the efficient
countries, our 47,000 people around delivery of processes as the approved Standards &
the world are committed to delivering Processes across the globe.
leading products and technologies
to meet the growing demands of our Pamela Phua, Cluster General Director of Vietnam, Singapore and Indochina,
fast-changing world. Decorative Paints South Asia.
www.akzonobel.com Email: Pamela.phua@akzonobel.com | Mobile: +65 90279663

have launched our strategic programme coating with extreme liquid repellency that
called Waterway. Our aim is to drive the can protect walls by resisting the adhesion
transition of solvent-based products of urine, spit and other stains. Our product
currently offered in our portfolio for wood will be able to help transform and maintain
care and metal care applications to water- cleanliness of many cities and towns across
based products with equally high quality India, thus providing the communities
and performance. with more liveable neighbourhoods and
inspiring surroundings.
We can help to mitigate soil pollution
in India by controlling the release of China
biocide used in our paints. Biocide is a film According to the International Energy
preservative added within the regulatory Agency (IEA), China has surpassed the
compliant amount in an exterior paint United States as the world’s biggest
to help protect building façades against energy consumer in 2009. This has
the growth of fungus and algae, which definitely taken a toll on air quality due to
is especially important for tropical and China’s predominantly coal-based energy
subtropical climates in India. Conventional production. Key major economic zones
types of biocide may not be able to such as Beijing and Shanghai have been
release effectively from the paint over marred with pollution and notorious thick
its lifetime and they may also be washed choking smog in recent years.
off by rain and can contaminate the soil. In China, buildings account for a large part
Encapsulating the biocide allows for its of China’s energy consumption. In order
controlled release at its optimum level, to promote building energy conservation,
therefore safeguarding our paint for better the Chinese government has developed
durability in terms of film protection while a sophisticated policy system in recent
minimizing the environmental impact years. These include building energy codes
due to soil pollution. Our researchers also which state the minimum standards for the
continuously strive to explore biocide-free energy efficiency of building components
or low-biocide solutions.
such as envelope; heating, ventilation,
Public urination has been a major issue air conditioning (HVAC), and the power
in India. The Government has launched system. These codes are mandatory for
a nationwide campaign called “Swachh residential and commercial buildings
Bharat Abhiyan” to promote public in urban areas, and voluntary for rural
cleanliness. To address this problem, residential buildings but are promoted
we have developed a superhydrophobic through incentives.

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