Page 56 - Respond 2018 Magazine

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Banking on sustainable

development

Rawbank is the largest bank in the Democratic Republic of Congo in terms of customer
deposits and has nearly 100 branches spread across the country.

Rawbank is striving to reconcile its strong growth together to fair marketing, consumer protection, data protection and
with the development of communities and stakeholders, privacy.
and has created a department in charge of corporate
social responsibility (CSR), in order to grasp the social and To this end, note by way of example:
environmental challenges and control its impacts on nature. • Distribution of the general settlement of operations to any
customer;
Its CSR activities are based on a number of principles: • Market segmentation, responding specifically to the
humanistic and ethical commitment to its human capital, expectations of different customer profiles;
its clientele, suppliers and partners, environmental values, • The existence of services such as the Call Center or the
economic development and social contribution of the local Customer Experience for consumer access ,to information,
communities, the region and the country, the contribution to education, assistance and resolution of claims, etc.
the banking of populations through its proximity, its products • The offer of services and products designed for customers
and services and the high social impact of its activities. with special needs or fragilities. To name just two, the
Lady’s First program for women entrepreneurs offers
Rawbank acts on several strategic axes, including: a tailor-made preferential rate, as well as non-financial
1. GOVERNANCE: which applies to the three economic, services such as legal assistance or various training
social and environmental strands, ie, People, Planet modules: financial plan, management marketing, etc.
and Profit, through a transparent, ethical attitude
and compliance with local and international laws and The Academia product has enabled banking inclusion of
regulations. Through the eco-compliance of its financing, young people under the age of 26, using paperless, online
for example, Rawbank grants credits in strict compliance and electronic products, at a zero interest rate.
with social and environmental risk standards and the
categorization of activities to be financed, excluding Rawbank is committed to fair marketing and anti-corruption
those included in the internal exclusion list, aligned with practices: at least two levels of control are required for each
recommendations of IFC or the AfDB. business process, whistle blowing also allows any agent to
anonymously report suspicions of fraud, compliance works
The bank documentation department also regularly in the fight against money laundering, terrorist financing and
publishes periodicals in support of the bank’s good corruption, etc.
governance, in terms of fighting corruption, improving
relations and working conditions, protecting the 4. SOCIAL: In the field of human rights, Rawbank is
environment, with consumers, etc. committed to continually improving internal relations
and working conditions, including employment, employer
2. ENVIRONMENT: Rawbank is committed to protecting and employee relations, social protection, human capital
nature. For the past few years there has been a voluntary, development, health, hygiene, safety at work, etc.
paperless attitude expressed through the dematerialization,
digitization or automation of processes, archives, operations Rawbank supports the elimination of discrimination in
transactions and human resources administration. Green IT employment and occupation, in line with the sixth principle
has guided the choice of equipment and IT solutions as well of the United Nations Global Compact. It is distinguished by
as the use of renewable energy, including in our branches in its cultural diversity, with a dozen nationalities, a reflection
the underprivileged communities in the country. In fact, an of Congolese society and a source of creativity, innovation
18% reduction in the fuel cost center was achieved in 2016. and efficiency. It currently has 1,603 employees, of which 5%
are expatriates and 33% are women.
Rawbank also supports nature-friendly initiatives and
partners, for example those involved in protecting We also note the training provided by the Rawbank
mangroves. Academy, various cultural and sports activities, genuine
means of integration and cohesion. By supporting its
3. ECONOMY: Because the customer is king, relations with Rawladies platform dedicated to building women’s capacities
consumers are constantly refined. Rawbank is committed for natural access to positions of responsibility, Rawbank